Author Archives: Ray Wampler

SEO step-by-step: Learn from your competitors

This is part 2 in the series, SEO Step-by-Step. You want people to find your website when they search Google.  Or, perhaps a better way to put it would be that you want potential customers to find your website when they are searching for what you have to offer.  That’s a business owner’s dream, to […]

SEO step-by-step

SEO, Search Engine Optimization, will drive free traffic to your website if you can get top rankings for popular search terms.  Of course, when we talk about Internet search, most people mean Google, which is by far the most popular search engine, commanding at least 65% of Internet searches. So for this series that I’m beginning on […]

Venn diagram for success

Use Your Venn Diagram to Find Your Profitability Sweet Spot

A Venn diagram is a way to graphically illustrate the relationship between two or more sets.  For example, here’s a Venn diagram showing what two school children have in common: If you are still deciding what business to go into then a Venn diagram can help.  In order to achieve your greatest success you need to find […]

Lean business process flow

5 Steps to Lean Business Startup

The lean business start-up is about creating a sustainable business quickly with a minimal investment.  You want to find out quickly if your product or service is something that customers will pay for and if they will pay enough for you to make sufficient profit to survive and grow the business. Lean Business Startup is […]

How Google Analytics will help increase traffic on all 3 paths to your website

If you want to increase your website traffic you need to be able to measure it.  If you don’t have numbers then you have no idea whether your efforts are making things better or worse.  If you have accurate and timely information then you will know which areas to focus on and exactly how much […]

What makes the Lean Business Startup blog different

There are thousands of blogs, books, articles, magazines, and videos about starting a business. Why would you want to read this one? One differentiating factor about Lean Business Startup is that it chronicles the real startup of a new Internet technology business, I will apply each step of the lean business startup method to […]

Building web site traffic step-by-step

Many people believe that as soon as you publish a website then millions of people will immediately visit it.  In reality putting up a website and waiting for people to visit it is like installing a new phone and waiting for it to ring with new orders. No one is going to visit your website […]

How to Get a 21st Century MBA

The Lean Business Start-up Blog incorporates new ideas for marketing, PR, and lean business practices in the Web 2.0 era.  Doing business in the century of instant global networking is radically different than traditional marketing from the 1900’s.  There are several authors who are thought leaders in the new rules of business. Here’s a list of […]

Lean Business Start-up

Lean Business focuses on one thing: Value to the customer.  Anything that does not create value for your customers is waste.  Lean business is about eliminating waste, producing the most customer value with the least amount of resources. This blog is for people who want to start a lean business. You  need to create a […]