Content marketing is a great way to drive traffic to your online business. You provide your target customers with useful information that they want to hear. You build an audience, build trust, build a reputation. You could say that content marketing is free, but not really. You either have to pay someone to create it or spend time doing it yourself. So you want to get maximum traction from your content.
If you have a business that you want to promote online, or you’re an individual that wishes to build an audience online, then you should have at the minimum:
- Website
- Blog
- Facebook Page
- Twitter Account
- YouTube channel
- LinkedIn profile
All these media channels will allow you to create content once and share everywhere. Here are the steps:
- Write a blog post
- Link to your website
- Create an attention-grabbing meme
- Add the meme as the featured image to your post
- Share the blog post to your FaceBook page
- Share the FaceBook page post to your personal Facebook timeline
- Share the blog post to your Twitter, LinkedIn, and everywhere else
- Send an email to your opt-in list inviting them to read your post
- Adapt your post to be a LinkedIn Article
- Create a YouTube video about your post
- Turn your post into a pod cast
- Share the video and pod cast everywhere
If you don’t have a blog of a website yet then you create one in minutes at Web Business Sites.